Ucapan Selamat Hari Raya

Mentor Jutawan

Pelajari Minda, Strategi dan Teknik Kekayaan 8 Ikon Jutawan Malaysia!
Kini, ikon usahawan Jutawan, Jurulatih Jutawan, Jutawan MLM, Jutawan Senyap, Jutawan Berani Gagal dan Jutawan Internet mendedahkan strategi SEBENAR DAN SATU-SATUNYA CARA bagaimana ANDA boleh mencapai kejayaan dalam bidang kewangan dengan cepat!

Berapa banyak wang yang anda boleh perolehi sekiranya anda ketahui rahsia kelapan-lapan jutawan ini?
+Dato’ Dr Fadzilah Kamsah, mentor kepada mentor!
+Azizi Ali, Jurulatih jutawan
+Chef Li (Dato’ Dr Rusly), Jutawan Senyap
+Dato’ Dr Azman Ching (Jutawan MLM)
+Billi Lim, Jutawan Berani Gagal
+Dato’ Hussamuddin, Pengasas Karangkraf
+Abang Abu, Usahawan/Motivator/Jutawan
+Irfan Khairi, Jutawan Internet

Mentor Jutawan 2008 (baru)- klik di sini!
Sekiranya anda ingin menjadi seorang doktor pakar, anda perlu belajar di Medical School. Sekiranya anda ingin belajar perniagaan, anda perlu belajar di Business School.

Tetapi, sekiranya anda ingin menjadi jutawan, anda memerlukan mentor-mentor Jutawan!

Get your message across

The goal of corporate communications is influence. Conveying certain messages can affect employee opinion about work-related issues.  

Opinions drive performance. Without conviction, employees work without enthusiasm, performing only the work they must to stay employed. When a better offer comes along, they will not hesitate to leave.  

In the meantime, they certainly are not innovating or excelling on behalf of a company whose values and actions are inconsistent with their own beliefs.  

Getting employees to behave in a manner consistent with company goals is a driving force behind nearly all strategic communication. This can be achieved in a number of ways.  

 

Know your audience 

Communication is a two-way process. It does not comprise writing or speaking alone. Until the writing is read, the speaking heard and the message understood, there is no communication. 

To ensure that your message is understood, it is essential that you know your audience. If you are addressing your colleague from the same specialty or discipline, you can usually assume the same understanding equal to your own.  

When addressing members from other departments or specialty, it is seldom wise to assume any specialist knowledge at all – technical terms should be explained and the usage of complicated jargon reduced.  

When presenting some detailed aspects of your work to a varied audience comprising specialist colleagues and management executives from the upper echelons, identify the lowest common element of your audience – whether by ability or qualification – and pitch your work accordingly. 

 

Involve your listeners 

Audience involvement results in commitment. If the talk is sensible, sincere and not stereotyped, your audience will be more perceptive to the message that you are trying to deliver.  

One way to do this is to underline the relevance and the immediate effect your message will have on your audience.  

People are not likely to be interested in remote issues. When conveying certain changes that have been implemented, illustrate, with examples, how these relate to the environment in which your staff and colleagues work and how it will impact them.  

Good speakers can empathise with the hopes and struggles of the average members of the audience, appreciate their prudence and ruminate on details that concern them.  

To be a good communicator, you have to engage the people you are addressing. Greater involvement leads to better dialogue, which leads to a better understanding and a greater acceptance of what you are proposing.  

 

Persuade your people 

One of the most effective persuasion tools is passion. If you are passionate about your vision, it is easy for others to be swayed by your enthusiasm.  

Building excitement with an audience must begin with your own enthusiasm.  

You may have all the facts and details at your fingertips, but if you cannot package and present them with passion and conviction, you are not going to get the job done.  

Moreover, if you have anything short of total commitment and belief in what you are saying, people can see right through it.  

One of the best ways is to tell your audience why you are so excited. You can start off by completing the following sentence: I am excited to be sharing this with you because …  

If you can craft a single sentence that articulates your state of mind, it can go a long way toward rallying your supporters as well as convincing the sceptics.  

 

Keep it simple  

The fundamental principle applicable to all active communication modes is to present your message simply and clearly so that it can be readily understood.  

Refrain from dazzling graphics or lengthy reflections. The challenge is to present your basic ideas in terms that are so simple that a 10-year-old can understand what you are saying.  

Use short sentences. When you are on the verge of using a long word, stop and think. There is almost always a simpler way of saying the same thing. Remember that audience interest wanes after 10 minutes.  

Keep in mind that employees may not have time to sift through your verbal or written meanderings to get to the real issues at hand.  

 

Reiterate your points  

The spoken word is ephemeral. A repetition of the major points is therefore essential to ensure that they are understood. Ideas can be abstract until they are implemented.  

If you don’t think your audience had assimilated your message, walk them through some implementation scenarios before you leave the room.  

 

Source: Straits Times/Asia News Network  (Mr. Parem’s email)

Article by Nicholas Goh, managing director of Verztec Consulting, a multilingual communications service provider.

 

Treat customers like kings

TODAY’S consumers are very informed as shoppers and buyers. It reflects in their demand for a wider range of products, including no-nonsense top-rated service experiences, leaving gaps most vendors can rarely fill. 

Recently, the managing director of a brewing company was quoted as saying: “We have seen a dramatic shift from relationship selling to partnership and solution selling. 

“Today, we have to be very knowledgeable in our industry. We must understand our clients’ business and give them our best organisational resources.” 

Confirming relationships as the foundation of maintaining a competitive edge in their business, he added that “to compete in service, price and in solving our clients’ challenges, we will need to add value in every area of the relationship in addition to our products and services doing their part”. 

 

Make them feel great 

 

McDonald’s built an early reputation and brand name by providing burgers in a quick turnaround time to the masses in Southern California . 

By the late 1960s, McDonald’s had expanded across the United States and had opened its first international outlet in Vancouver , Canada . 

McDonald’s supported its early business and growth model with average food, simple menu choices and an enthusiastic service culture combined with clean toilets, good operating hours and free parking. 

Parents, aunts, uncles and weekend coaches of kids’ sporting teams would give McDonald’s the quick nod when hunger pangs started. 

Today, McDonald’s consumers are more demanding. 

Competition from every type of fast or sit-down food company has seen the fast food chain extend operating hours to 24 hours and adding a new variety of food and meal choices. 

 

First-class love affair 

 

Similarly, top-rated airlines make it easy to fall in love with their in-flight experience from check-in to getting off the plane. 

Singapore Airlines, Emirates, Qantas and British Airways are not known for discounting first-class seats. 

Bookings are confirmed weeks ahead on international routes with American Express and Visa Gold cardmembers, ensuring their loyalty to card companies when business class seats are offered at two-for-one specials to cardholders. 

The airlines realise that first-class paying clients expect full benefits with their flying experience. 

 

Relationships count 

 

Trust built up over time is often the result of paying attention to customers’ true needs and then exceeding their expectations. 

When clients understand that their needs come first, it is nearly a 100 per cent certainty that they will help you in meeting your needs. 

Personal and high-end business relationships thrive in an environment of trust and connection. 

When clients trust you and your business, you can rest assured that referrals will be knocking at your door.  

 

Source: Straits Times/Asia News Network  (Mr Parem’s email)

Article by Rob Salisbury, a corporate trainer and conference speaker based in Sydney and Singapore .